The Dillon Rose by Farm Direct is a new product offered exclusively through Dillon Floral. We have partnered with a superior rose grower, Farm Direct Company in Bogota, Colombia, to offer a premium quality rose that has superior vase life. The Dillon Rose:
is harvested with a more open cut stage
is “Russian Cut” which gives you a larger flower, more appeal for your customer.
is Longer lasting because it receives more carbs!***
is shipped in water, never gets dehydrated
is pre-processed with 25cm of foliage stripped, ready to use
opens more elegantly and fully
comes in two sizes, 50 cm or 60cm
is available in 25 varieties
can be custom packed in the varieties you choose
***Research has shown that roses allowed to open slightly by delaying the
harvest by one to two days improves vase life dramatically. This has been
termed "Russian cut" by the South American Rose Industry. Russian cut roses
last longer for consumers because the flowers assimilate more carbohydrates.
The extra carbs give the flower more energy to perform in the vase.
The Dillon Rose by Farm Direct
provides you with consistently superior value.
Ask your Dillon Floral Fresh Flower Account Manager for more details.
Read more about Russian Cut Roses in this artcle from SAF's Floral Management Magazine. Fresh Choices