top spacer
line
Dillon Floral: News & Articles
Direct2florist.com

www.direct2florist.com

Direct2florist.com promotes individual florists.
When a consumer searches by a city or zip code, the florists serving that delivery area are displayed starting with the florist closest to the delivery area.
Direct2florist.com does not take orders from consumers.
Direct2florist.com is a conduit for consumers to place orders directly with traditional florists.

Wholesalers want to give their customers in their markets an easy and quick leg up on receiving internet orders from consumers around the world with Direct2florist.com.

Direct2florist.com has been developed in a way that makes it easy for search engines (i.e. Google, Yahoo, Microsoft Live Search) to search retail florists on Direct2florist.com. These searches determine how high up a florist will appear on a search list. This is called “optimization”.

In addition to optimization, search engines are looking for “importance”. Every time a floral industry website links to Direct2florist.com, it increases the “importance” of individual florists on the site. The more florists that sign up with Direct2florist.com in a specific market, the higher the ranking will be for each of the individual florists on the internet.

Time is another important factor. The longer a florist is online with Direct2florist.com, the higher the florist will rank in search engines. It usually takes 8-12 weeks for a florist to get into search engine rankings and start rising. This is why Direct2florist.com doesn’t start the 12 month membership until the florist receives their first order.

For more information go to www.wffsa.org and click on Direct2Florist or call 888-289-3372.
Wholesalers. Because it takes more than...